主題：Impact of Capacity on the Supplier's Distribution
主要內(nèi)容：In the presence of agency selling in emerging retail platforms, suppliers are motivated to select purely traditional reselling, only agency selling or a hybrid distribution channel strategy. In this paper, considering a capacity-constrained supplier facing a retail platform, we examine the equilibrium pricing and ordering decisions in the hybrid channel, and further analyze the impact of capacity constraint on the supplier's distribution channel selection as well as equilibrium outcomes. Results show that the hybrid channel always dominates pure agency selling for both the supplier and retail platform. In comparison to the unlimited capacity setting, we find that capacity constraint motivates the supplier to select pure reselling under a low commission rate. However, under a moderate commission rate, moderate capacity constraint motivates the supplier to select the hybrid channel. We also show that, under moderate capacity constraint in the hybrid channel, the retail platform may order all the supplier's capacity and strategically withhold some to avoid downstream competition, and that the impact of commission rate on the possibility of withholding behavior may be non-monotonic. Contrary to our intuition, we find that moderate capacity constraint may benefit the supplier, the retail platform, and consumers at the same time, creating a win-win-win outcome.
專家姓名：戴賓
工作單位：武漢大學(xué)
專長(zhǎng)和學(xué)術(shù)成就：供應(yīng)鏈管理領(lǐng)域的優(yōu)秀學(xué)者
專家簡(jiǎn)介：武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院教授、博士生導(dǎo)師，武漢大學(xué)珞珈青年學(xué)者，湖北省楚天學(xué)子。西安交通大學(xué)本科，香港科技大學(xué)碩士和博士。主要研究方向是電子商務(wù)供應(yīng)鏈優(yōu)化、召回供應(yīng)鏈管理、共享經(jīng)濟(jì)等。在NRL, IIE Transactions, EJOR, IJPE, IJPR, TRE,系統(tǒng)工程理論與實(shí)踐、中國(guó)管理科學(xué)等國(guó)內(nèi)外重要學(xué)術(shù)期刊發(fā)表論文20余篇。主持國(guó)家自然科學(xué)基金2項(xiàng)，主持國(guó)家自科基金重點(diǎn)項(xiàng)目子課題2項(xiàng)，其中自科基金青年項(xiàng)目后評(píng)估特優(yōu)。曾獲國(guó)際工業(yè)工程師雜志Featured Article，武漢大學(xué)人文社會(huì)科學(xué)優(yōu)秀成果獎(jiǎng)一等獎(jiǎng)，湖北省社會(huì)科學(xué)優(yōu)秀成果二等獎(jiǎng)等。
時(shí)間：2020-11-17 13:30:00
地點(diǎn)：經(jīng)濟(jì)管理學(xué)院335